Shmaltz, brewers of the He’Brew brand of beers, is celebrating its 16th anniversary with the release of the Jewbelation Sweet 16.
This promises to be a beast of a beer, brewed with 16 different malts, 16 different hop s and 16 percent alcohol by volume.
Here’s all the info about Jewbelation and the third annual He’Brew Holiday Gift Packet.
Jewbelation Sweet 16:
16th Anniversary Celebration Ale
Brewed with 16 Malts, 16 Hops, and Soaring to 16% Alc
HE’BREW Holiday Gift Pack:
Featuring Eight Delicious Shmaltz Beers Plus a Custom Glass, Chanukah Candles, and
Instructions on How to Build Your Own Beer Menorah
New York, San Francisco, Beyond! - November 6, 2012 – This holiday season, Shmaltz Brewing Company celebrates its “Sweet 16″ with the limited-edition release of the next stop on HE’BREW Beer’s award-winning Anniversary journey: Jewbelation Sweet 16®. A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Sweet 16® is brewed with 16 malts, 16 hops and soars to 16% alc. Since its inception in 2004, Shmaltz’s Jewbelation® series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14® one of the “Top 50 Beers in the World” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the “Best Christmas Beer” – the brew also took home a Gold Medal at the World Beer Championships (2011).
Shmaltz’s 3rd Annual HE’BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning (and newly designed), Genesis Dry Hopped Session Ale®, Messiah Nut Brown Ale®, Origin Pomegranate Strong Ale®, Gold Medal winners Bittersweet Lenny’s RIPA® and Hop Manna IPA, plus the unique collaboration with Terrapin Brewing, Reunion Ale ’12 – A Beer For Hope®. Completing the only Chanukah Beer Gift Pack on any shelf this season are 2012′s rare, barrel-aged blend, Funky Jewbelation®, and Jewbelation Sweet 16®. The Gift Pack® includes a custom glass, Chanukah candles and instructions on “How To Build Your Own Beer Menorah” – which details how to enter the 3rd Annual “Best Beer Menorah” Facebook competition for a chance to win a chosen prize!
Also inside this year’s Gift Pack is a special, promotional discount code that offers an opportunity to save on Shmaltz proprietor Jeremy Cowan’s debut, small business memoir, Craft Beer Bar Mitzvah, when purchased through the Shmaltz Brewing Company webstore. CBBM is available in bookstores nationwide through Small Press United and online with all major retailers, including Amazon.com. More information about Craft Beer Bar Mitzvah is listed below and can be viewed at www.craftbeerbarmitzvah.com.
Celebrate multiple holidays at once by attending a Shmaltz Brewing event, like Chanukah vs. Christmas: The Battle Royale of Beers. And, stay tuned in the coming weeks for this year’s selection of The Sweet 16 Most Chosen Bars -hosting Shmaltz holiday events all over the country.
Craft Beer Bar Mitzvah:
Since the national release of Craft Beer Bar Mitzvah (October 2011) by Small Press United, Shmaltz proprietor Jeremy Cowan has traversed North America hosting book and beer signing events at renowned venues such as Omnivore Books, Kepler’s Books, Dog Eared Books, Pacific Standard, Stanford Bookstore, The Strand, Atlanta Jewish Book Festival, The 33rd Annual St. Louis Jewish Book Festival, and Great American Beer Festival. Critics from Philly Beer Scene, Esquire.com, Washington Post, Ale Street News, J Weekly, 7×7 Magazine, East Bay Express, and many others are raving about Jeremy Cowan’s memoir. Craft Beer Bar Mitzvah is an ideal Chanukah gift and available for purchase at independent bookstores, Jewish gift shops, beer specialty stores, and online retailers; IPG is the second largest independent press distributor in the United States.
Detailed information on Craft Beer Bar Mitzvah, including a free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com.